Step 2 of 8Explainer7 min
Where your data goes
Your data takes a trip. Follow it through four stops.
Collected. An app gathers data when you use it.
Used. A company may use it to target ads or train AI.
Shared. Some apps share data with partners and advertisers.
Sold. A
Fact
As of 2026, AI companies handle data differently. Some train on what you share unless you opt out.
Think about it
Ask this each time: does the app need that data to work?
Does the app need this data to work?
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Sources5 links behind the facts on this page
- FTC Recommends Congress Require the Data Broker Industry to be More Transparent and Give Consumers Greater Control Over Their Personal Information (FTC, May 27, 2014)
- Who Is Collecting My Kid's Data, And What Are They Doing With It? (Common Sense Media)
- What happens to the secrets you share with AI (Axios, August 17, 2026)
- Data Policy (Instagram Help Center)
- Be careful what you tell your AI chatbot (Stanford HAI, October 15, 2025)